Meet the Team
6
Sep 10

First page for How2Franchise

More great news for DPFOC’s SEO division!

We have taken our 4 target key-phrases for the website www.how2franchise.co.uk from outside the top ten pages to page 1 of google.co.uk in just 1 month! Our target key-phrases which we arrived at after much keyword analysis are:

Franchise my business, franchise your business, franchising my business, franchising your business.

The credit for this goes to our SEO executive Kashif Khan for all his hard work. Kashif, as well as being a gifted SEO executive is also a keen SMO enthusiast.

How2Franchise is the UK’s leading franchise consultancy which helps successful businesses to franchise their business. So if you have ever asked yourself “should I franchise my business?” then you could do worse than to have a chat with the owner of How2Franchise: Mr Rod Hindmarsh. For more on how2franchise.co.uk, just google any of the key-phrases above; you’ll find them listed on page 1!!

3
Sep 10

The Value of Good Staff

Many companies say “our greatest asset is our people.” For DPFOC, this is more than just management speak but it is the reality. We work hard to bring the best and brightest into the business as good people bring new ideas, initiatives and improve us as a company.

The latest example of this was a research document prepared by Sanjay Rohilla MBA on how DPFOC can improve measurement of individual team member productivity within our SEO division. Currently, productivity is measured across teams which is not ideal. Sanjay’s document outlines how we can use the balanced score-card (devised by Kaplan and Norton) to better understand the productivity of each team member across a broad range of metrics. Sanjay is an MBA an our in-house management guru so when he developed this report, we took note!

We are now implementing his findings on a phased basis which will definitely improve the productivity of this division and so the service levels we deliver to clients.

To work in a business where staff seek out management with ideas on how to improve productivity and bring their expertise to bear with concrete ideas on how to achieve same is exciting and refreshing. Well done Sanjay!!

SEO Company

3
Sep 10

Rank climbing in google.co.uk and google.ie

Great to see our client website www.carpet-cleaning-franchise.co.uk now in position 4 in google.co.uk for “carpet cleaning franchise.” This site is designed to provide potential franchisees with information about Allkare’s franchise opportunity. Having dealt with Peter Hargreaves and all at Allkare for many years, I can attest that they are a great company and worthy of consideration for anyone looking to get into business for themselves but not by themselves safe in the knowledge that they are implementing a tried and tested formula. For more on Allkare click this link carpet cleaning franchise

Also, good news to report for one of our Irish clients. We have gained another place for the key-phrase “debt management” now in position 6. We will hit top spot in time for this phrase. Check out the site at debt management

Under Hemant Malav’s guidance and supported by an intellectual powerhouse of b-techs, MCAs and MBAs all with a genuine desire to deliver for our clients, our SEO division really is a world leader.

SEO Company

2
Sep 10

Top Spot in Google.ie for “search engine optimization company”

We are delighted to say that our site is now the top ranking site in google.ie for “search engine optimization company” when the “pages from Ireland” option is selected and position 2 when not selected. We are the top spot for any company with an on the ground presence in Ireland.

We are now going to go after some more phrases and expect top spot quite quickly. Interestingly, if asked, Irish people would spell “optimisation” with an “s” as shown and not a “z.” Howver, a the predictive search results show with “z” everyone just clicks on that and so “optimization” has far higher demand than “optimisation.” This is yet another example of Google’s predictive search guiding people to search for terms that they would not have searched for if left to their own devices.

If you would like your site on the top of google.ie or any other of google’s indices, be sure to call us and we’ll be delighted to help.

17
Aug 10

Free Adwords Credit For Irish Client

I was delighted to use one of the promotional codes given to us by Google today to get €100 of FREE Adwords credit for a new Irish client of ours, Cola Design from my home town of Cork in Ireland. I wasn’t sure if Google would accept the promotional code as they had quoted £75 FREE but it accepted no problem converting into €100. It’s great to be able to give a client what equates to free money!! All businesses in Ireland and the UK that want to avail of this, just give us a call and we’ll give you your code – no catches!

We look forward to working with Cola Design and Print to get their site to top of Google.ie for key-phrases such as printing cork and many more over the coming months. No doubt, over time, they will dominate Google.ie as do many of our other Irish clients for their chosen key-phrases.

SEO India

12
Aug 10

Want A Free Day With A Google Professional?

Whenever we meet clients, we very often find them to be somewhat sceptical about our offering. The reason invariably is that they have bad experiences in the past with SEO companies that promise a lot and deliver little. Unfortunately, in an unregulated industry, any company can decide to go out there and offer SEO services without being an expert in the field. They go out, make unrealistic promises, disappoint / frustrate their clients, lose the clients and leave them feeling angry about the whole experience. This is the context in which we meet many of our clients.

We thought about how can we help clients really properly assess the value proposition of various SEO companies. Our feeling is that the more about SEO a company knows, the more likely it is to seek out a high quality provider based in a low cost economy. Accordingly, we now offer to send a Google Adwords and Analytics qualified professional with 5 years SEO experience to any business anywhere in the UK to answer the queries that they have. Our goal is not to turn the business owner / marketing director into an online marketing expert but rather to answer the many queries that they usually have – we aim to demystify the whole SEO process. This involves a simple tutorial on how we make on-page SEO improvements and how we go about building links and how all of this activity feeds into rank. We further show businesses how to really understand their analytics data to see what parts of their  sites are and are not working. We show how A/B testing can be used to scientifically prove which version of a page is best. We can analyse Adwords accounts to see which keywords are generating positive ROI and which are not.

Basically, our goal is to send a well trained professional to your premises and to give you the benefit of his expertise for a full day. Of course, we will make you aware of the services that we provide but it’s entirely up to you whether or not you use these.

If you would like to book your free full-day consultation, call us and we’ll arrange a suitable day. We look forward to hearing from you!

SEO India

12
Aug 10

Multi-Campaign Level Negative Keywords

Very often clients ask us to add some negative keywords / phrases to their account and want to apply these to all campaigns in the account. If the list of negative keywords / phrases is long and there are several campaigns, this is a very time consuming task when using Google Adwords online interface. Every negative needs to be individually added to each campaign.

However, if you download Adwords Editor http://www.google.com/intl/en/adwordseditor/ to your desktop, performing the exact same task takes literally a few seconds. For small accounts, the online interface is easy to use but for larger campaigns it can be a bit slow and cumbersome. Another example would be if you wanted to edit the destination URL for all ads in an adgroup, this would need to be done individually for each ad’. However, in editor, bulk actions can be performed. There are many, many other ways that managing your Adwords account in Editor as opposed to the online interface saves time and so for those with large campaigns, downloading and using this free tool is a must.

If you would like one of our Google Adwords Qualified Professionals to visit your premises anywhere in the UK to analyse your Adwords campaign, just give us call or drop us an e-mail and we’ll be delighted to meet you – we’ll even give you £75 FREE Adwords credit just for meeting us!!

SEO India

10
Aug 10

Conversions, Goals and e-Commerce Tracking

Google offers 3 key tools for measuring ROI online. Here’s a quick overview of same:

e-Commerce Tracking:

If you sell online, the exact source and cost of every sale can be tracked using e-commerce tracking.

Goals:

Using goals to measure ROI is a bit less scientific as website owners must assign notional values to non e-commerce activities. For example, if 50% of people who visit the contact us page make contact, if 50% of those make a purchase and average contribution per purchase is £100, then in theory a visit to the contact page is worth £25 (50% of 50% of £100). Often, getting this data from businesses is difficult but for non e-commerce sites, where conversions take place offline, this is a tool that should be used. Other examples of goals include spending over a minute on the site or visiting more than 3 pages but assigning monetary values to such activities is virtually impossible. However, setting up such goals is still useful – for example, if you see a certain key-phrase tends to convert for the goals minimum page views and minimum time on site it is probably a decent key-phrase as opposed to one that never converts.

So what happened to conversion tracking in Google Adwords?

Conversion tracking in Adwords serves an identical purpose to goals in Analytics so is now redundant if you have an Analytics account linked to your Adwords account.

If you do set up goals in Analytics, then these should definitely be imported into Adwords as once imported, bidding options such as CPA (cost per acquisition) and conversion maximisation bidding can be utilised.

I will cover CPA and conversion maximisation bidding in a later post as both are extremely useful tools.

In short, if you sell online, set up e-commerce tracking. If not, set up goals and import them to Adwords. If you would ratehr we took care of this, then contact us and we will be delighted to help!

SEO India

2
Aug 10

Page 1 for “Property Management” on Google.ie

Great to see Sanjay after getting www.assuredpropertymanagement.ie onto page 1 of Google.ie for the key-phrase property management – we look forward to a steady climb up the page over the coming weeks and months with top spot the ultimate goal.

23
Jul 10

Top Spot For “Home Care” in Google.ie

After a short demotion down the page, we are again back in top spot in Google.ie for “home care” and don’t intend slipping again!!