Anyone that has a website is likely to be familiar with the updates that Google releases as it can often directly impact on their ranking in the search engine results page. This timeline that we created documents the history of the various Google updates up until the heavily anticipated mobile update of April 2015. While […]
Google News SEO: Optimizing a News Website for Google
- on June 30, 2015
- By Lisa Hallgren
What Is Google News? Google News is Google’s free news aggregation website. It allows users to browse news articles from a diverse range of news websites in a single interface. Users can click through from Google News to any article that interests them. Publishers benefit from having their content included in Google News as it […]
How to Remove Referral Spam from Google Analytics Reports
- on June 16, 2015
- By Lisa Hallgren
Referral spam can be quite frustrating when it appears in your Google Analytics reports. It overstates traffic and deflates conversion rates artificially. In the below video, we explain how to ensure your website does not get affected by referral spam.
What is Instagram?
- on June 11, 2015
- By Lisa Hallgren
So what exactly is Instagram? Is it just a bastion of selfies from celebrities or does it hold some weight for business owners? We have recorded a video which is basically an introduction to using Instagram for business. It tells you how to set up a profile, what you should post and it explains elements […]
Happy 5th Birthday Twitter Ads!
- on May 27, 2015
- By Lisa Hallgren
Twitter Advertising celebrated its 5th year recently and so our content and design teams decided to mark the occasion with the info-graphic below. It charts the short history of this ad interface from the social network giant and also pinpoints some interesting campaigns which featured on it. Learn some facts about the platform and also […]
Latest News from DPFOC
- on April 30, 2015
- By Lisa Hallgren
We have had a busy few weeks here; check out our new updates below! DPFOC Content Published on Discover Northern Ireland Website As you know, we’re constantly trying to evolve the quality and range of content that we are producing for ourselves and for our clients. With pretty much every company now engaging in […]
What is Taboola?
- on April 3, 2015
- By Lisa Hallgren
What is Taboola? Taboola is a content recommendation or content discovery platform that we decided to try out recently from the side of the advertiser. Without realising it, it is likely that you have come across Taboola already as many well known online publications use it such as The Huffington Post, The Lad Bible, The […]
Happy 30th Birthday Ryanair!
- on April 2, 2015
- By Lisa Hallgren
We created this info-graphic to chart the journey of Ryanair over its 30 years. It examines in-depth the online element of the company’s growth. Their foray into online hasn’t been without its issues but today after a sizeable change in tactics, one being in terms of customer service, Ryanair continues to grow.
What is Instagram?
- on March 18, 2015
- By Lisa Hallgren
Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010 making it four years old this month.It is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them accordingly. As well as photo filtering and […]
Fancy yourself as an SEO guru? Take our quiz and prove it!
- on March 11, 2015
- By Lisa Hallgren
We are passionate about all things SEO and so we thought it might be fun and a bit interesting to create an SEO quiz to test the knowledge of SEO executives around the world! Good Luck! Loading Are you an SEO Guru?