Remarketing is a no-brainer; every company should be doing it. However, of late, we decided to test some different banner styles to see if we could increase our click through rates. Up to now, we have been using static images like the one below. We also experimented with animated banners using the free animated banner builder in AdWords but we weren’t really impressed with what we could produce using that tool.
So we asked our web design guys if they could they do better. Our resident design guru, Nitesh came up with the banners below.
These custom animated banners are giving us click through rates over 350% higher than the static or the animated ones using the free tool. As our conversion rates from remarketing are fantastic, this is really helping drive down our cost per lead.
If you are interested in getting custom animated banners produced for your remarketing campaign, let us know and we will be delighted to help!
