Promote the Products that Your Users Viewed on Your Website as they Browse the Net
"One touch" conversions whereby the user buys on your website at the first visit are becoming increasingly rare online. As offline, customers will often browse products almost recreationally without a strong intention to buy. Such non-converting browsers are expensive as getting them to your site costs money and if they don't convert, they deliver a 100% negative ROI and drag down your conversion rates. Every effort must be made to convert such visitors while on the site but failing this, an ongoing and concerted effort must be made on a post-visit basis ie after the user has left the site.
Dynamic Product Remarketing works whereby a cookie is placed on the user's system that identifies the products that they viewed while on your website. This cookie can be set to stay on the user's system for up to 540 days. During the period that the cookie is active on the user's system, highly targeted, customised ads can be displayed to them as they browse websites on Google's Display Network as well as on Facebook. The user is shown only those products that they viewed while on your site. In this way, users that were merely browsing can be remarketed to on an ongoing basis as they browse the Internet thereby turning casual browsers into real customers.
